We believe in your potential.
Knack’s breakthrough technology uncovers your talents, traits and skills, and reveals the strengths that make you stand out—all from the way you play games.
Finding out your “knacks” is the first step. Then share them with the world, so you can connect with people on a new level of personal insight, employers can seek you out, and opportunity can find you.
We built Knack because we know everyone has the potential for a rewarding career and fulfilling life, and matching talent to opportunity helps individuals thrive and communities grow.
Making this happen is our mission.
Games are pure fun—they cater to the inner child in each of us. We are wired to play, and, when captivated by games’ inherent power to engage, motivate and reward, we show our truest selves.
Unique because they promote a state of “flow”, games are natural, immersive environments that allow people to showcase themselves in an authentic way, unencumbered by the “noise” and barriers of bias, stereotypes and prejudices.
The shift to mobile has made games universally accessible, and because they appeal to people across cultures, ethnicities, age, gender, and socio-economic status, they can help level the playing field.
What if, while unlocking “achievements”, you could also learn about yourself, find your true strengths, and get on a path to self-awareness, opportunity, and success?
Our games are going to change the game. Go ahead and play!
Leading companies use Knack to help them solve their mission-critical challenge: identifying innovation, business, engineering, product and leadership talent that will propel them into the future.
Knack zeroes in on the unique patterns of behavior that make your top performers successful—so you can spot future superstars inside your company, or out.
“Without ever seeing the ideas, without meeting or interviewing the people who’d proposed them, without knowing their title or background or academic pedigree, Knack’s algorithm had identified the people whose ideas had panned out.”
~Shell Executive, to The Atlantic
We’re striking true partnerships with our customers. Using our technology, data-driven mindset and scientific expertise, we work closely to solve their most critical problems—and transform their organizations. Their success is our success.
Knack leverages state-of-the-art behavioral science to design mobile games that explore how you think, perceive, respond, plan, strategize, react, problem-solve, adapt, learn, persist and perform in a multitude of situations and dynamic environments.
Our innovative technology focuses on how you play, not your score. Whether you dive right in or ponder each move, your gameplay produces a high-volume data-stream that paints a powerful, high-resolution portrait of your knacks. Using machine-learning algorithms, we decode patterns of gameplay data that pinpoint your strengths, uncover opportunities for success, and chart promising education and career paths.
We put our knacks through a rigorous vetting process, testing and confirming their accuracy in large and diverse groups of people. By targeting knacks that predict success and achievement, we identify and recommend the right opportunities for you—including some you might find surprising—so you can make the best choices and tap into your own potential.
As you play, our proprietary algorithms work to uncover your “knacks”—your personality traits, natural strengths, soft skills, creativity, risk-taking, and much more—and identify your most promising career directions and job opportunities.
Knacks aren’t earned by reaching a certain score in the game—they are revealed by how you play. There is no advantage to experienced gamers; we ensure our algorithms use only behavioral signals that predict outcomes accurately for everyone.
The more you play, the better we get to know you, so we can help you find a path to fulfillment and success, in your element.
These companies are leading the way in the Knack revolution.
Our team, based in Palo Alto, California, has expertise in behavioral and cognitive neuroscience, big data and data science, computer science and software engineering, game design, and user-experience design. Our intense focus on our users, our relentless pursuit of excellence, and our mission-driven science and engineering sets us apart.
We’re building technology for a bright future. And this is just the beginning.
We’re helping people and companies unlock unprecedented value from data. We understand the responsibility to protect it. We are constantly evaluating our protective measures to ensure that data remains private, secure, and under the users’ control.
Please click on the link to read our answers to Frequently Asked Questions.
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We like to share our story, and we are grateful the press has been our partner in this journey. We’re frequently talking with reporters, TV and radio show hosts, bloggers, authors, and others. Sharing what we do helps us tell the Knack story and bring its power to the people.
There are many great articles here, each with a different angle: Don Peck’s cover story in The Atlantic highlights how our games and big data revolutionize the way companies identify high-potential innovators; other articles, like Ben Paynter’s piece in Wired, show what Knack means for people from any walk of life.